Professional Forum: How COVID-19 Accelerated Digital Engagement and Sustainable Digital Transformation How COVID-19 Accelerated Digital Engagement and Sustainable Digital TransformationBrendan Ciecko, Cuseum, USAAfter the COVID-19 pandemic forced museums to close their doors, many turned their attention to new digital content projects, virtual programs, and online events to help keep audiences engaged. Beyond the period of lockdown, however, COVID-19 has accelerated organization-wide digital transformation in museums, which has the potential to change the cultural landscape as we know it. Indeed, many organizations have captured the momentum brought on by the pandemic to create actionable change. COVID-19 has ushered in a new era of multi-channel digital engagement, virtual events, digital revenue generation, and fresh attention to innovation and digital tools. This is likely to have an enduring impact on the cultural field.
