Professional Forum: Building Resilience Through Strong Digital FoundationsBuilding Resilience Through Strong Digital FoundationsRielle Ullberg, Axiell, Canada, Maria Wasing, Axiell, Sweden, Samantha Diamond, CultureConnect, USA.When the world went into lockdown and the existence of cultural institutions was threatened, there came an opportunity to recalibrate and a chance to grow digitally. Most notably has been the shift from using digital for competitive relevance to using digital for building institutional resilience.
The presentation will share insights from Axiell’s 2020 digital assessment survey conducted in partnership with Museums and the Web. The data explores the sector's experiences in 2020 and assesses digital growth (or decay) since 2016 when the survey was first administered. This session explores data from the research, shares digital strategies from organizations across the sector, and highlights the importance of strong digital foundations.
